This paper reviews the socio-cultural, anthropological reasons for merchant success\nof Armenian immigrants to New Julfa in the seventeenth century. This includes the\nimportance of entrepreneurial, anthropological studies, and cultural aspects on\nindividual and social levels. The key enabler is the networking and support entities. A\ncase research provides a historical example to analyze their success with theoretical\narguments. The importance of new business from social creativity in minorities,\ncombined with risk-taking seems inversely distributed from the diaspora.
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